Wordtracker and blueprint
Plexel Help
|
Steps
|
Step2
Site written by
John Middlemas
Homepage
Back
Site Contents Map
Main Pages
Audit Standards
Procedure
Clickboard Sections
Steps
Various Emails
Toolbar Etc
Downloads
Reference
Download Plexel
Page Index A to Z
Contact us
Step2
- Blueprint. This is the main page for making the blueprint, creating the new pages and page links.
Wordtracker and blueprint.
SEE BOX AT BOTTOM OF PAGE
Using DIG
- the dig feature of wordtracker popularity search
This email was about doing an extended blueprint for 247selfdrive.com. Putting the term 'car rental' into the wordtracker popularity (Wordtracker Pop - see below) search returns 301 titles and you can use DIG on any of these to reveal yet more titles with the term 'car rental' in down to even lower wordtracker scores. For example a DIG for 'hawaii car rentals' returns this:- hawaii car rentals 64 62 car rentals hawaii 26 25 HAWAII CAR RENTALS 13 13 car rentals in hawaii 13 13 budget car rentals hawaii 9 9 Hawaii Car Rentals 7 7 cheapest hawaii car rentals 6 6 car rentals kona hawaii 5 5 hawaii airport car rentals 5 5 cheap car rentals hawaii 5 5 discount car rentals hawaii 4 4 car rentals kauai hawaii 4 4 Car Rentals in Hawaii 3 3 Discount Car Rentals Hawaii 3 So you can also do a compressed search on 'hawaii car rentals' to eliminate some silly ones, this gives:- hawaii car rentals 84 81 car rentals hawaii 26 25 car rentals in hawaii 19 18 budget car rentals hawaii 9 9 discount car rentals hawaii 9 9 cheap car rentals hawaii 8 8 cheapest hawaii car rentals 6 6 car rentals kona hawaii 5 5 hawaii airport car rentals 5 5 car rentals kauai hawaii 4 4 exotic car rentals in hawaii 4 4 car rentals in hilo, hawaii 3 3 cheapest car rentals in hawaii 3 3 hawaii discount car rentals 3 3 thrifty car rentals hawaii 3 3 car rentals hawaii 2 2 cheap car rentals in hawaii 2 2 cheap hawaii car rentals 2 2 discount car rentals in hawaii 2 2 discount hawaii car rentals 2 2 ecotic car rentals hawaii 2 2 hawaii car rentals 2 2 hertz car rentals in hawaii 2 2 kauai hawaii car rentals 2 So in other words there are a huge number of extra pages we might be able to do rather than the 27 you mention. The three options I have put in the clickboard of the Websites page, i.e:- Wordtracker Lat http://wordtracker.com/database/frames/loadframes.php3 Wordtracker Pop http://wordtracker.com/database/frames/popularitysearchframes.php3?frames=on&userkeyword=x1y4z5 Wordtracker Comp http://wordtracker.com/database/compressedmultisearch.php3 In addition you can get tpo these from the menu after logging in on wortracker.com, but I'm not sure of which links you click. The first is used to get the starting (lateral) terms. So far the only starting term I have used is 'car rental' but there are obviously more. These starting terms are then used in the Pop and Comp searches to give you the page titles. You can use the DIG on the Pop search only. To get some more starting terms put 'car rental' in the Lat search. From this clearly the following other terms also need to be further investigated in the Pop and Comp searches. These terms are wholly about the topic and only about the topic. I include brand names specifically about car hire like 'avis'. They also do not contain any previous starting terms (hence ignore 'discount car rental'). Any plurality duplicates like 'car rentals' are also ignored. I have done 'car rental' in the lateral search and extracted the starting terms. Try it yourself and see if you get the same list and agree. What I haven't done is to re-enter the following starting terms in the Lateral search and hopefully extract even more (new) starting terms. car hire rent a car rental cars avis rentacar hertz auto rental europcar national (this is a difficult one to cover since it is a brand name but also means a whole lot of other stuff, try it but I think you will find it useless for generating useful titles) fly drive flydrive thrifty (same problem as national but try it) auto hire self drive enterprise ?? (brand name) orlando car reservation automobile rental van rental vehicle rental When you have your complete list then please do the Pop and/or Comp searches to find your list of titles to add to the site. The Pop search is the same one that comes up when you click a starting term in the lateral list. The Pop and Comp searches are very similar, Comp just gets rid of some silly ones, while Pop has the DIG option which can be very useful for exploring and making the blueprint because for many pages it almost shows you the links in col3 if you know what I mean (if you don't get this then please ask), e.g for 'hawaii car rentals' you can use most of the above results as links in col3 of the 'hawaii car rentals' page. Take 'budget car rentals hawaii' for example, this is clearly a col3 link for 'hawaii car rentals' since it 'digs out' more detail on 'hawaii car rentals'. All DIG terms include the original title in their words so the dig terms get progressively longer as you dig repeatedly. The top 3 dig terms for a title are also the ones you should use in the ask jeeves banners. The objective is to make sure we have covered all the things people might type in when looking for car rental. Try not to do too many duplicates. You can say many titles have duplicate meaning if you judge it that way. For instance you could say 'car hire' is the same as 'car rental' and it is more or less but I think for these types we want to do different pages if possible rather than just standard duplicate pages. Just see what comes up on google for 'car hire' and 'car rental' then do each page as normal. I am sure they will turn out different. You could link these type of pages if you like. On the other hand 'car rentals' is clearly a duplicate of 'car rental'. Don't bother with any uppercase lowercase stuff. Treat 'Car Rentals' like 'car rentals' that's the idea of the Comp search.
Site written by John Middlemas