Using wordtracker Plexel Help | Toolbar Etc | ROI     Site written by John Middlemas

Homepage Back Site Contents Map Main Pages Audit Standards Procedure Clickboard Sections Steps Various Emails Toolbar Etc Downloads Reference Download Plexel Page Index A to Z Contact us ROI - Calculate payback time for a given page title Using wordtracker. Find ROI daily traffic and competing pages figures for a batch of phrases. The ROI analysis on the previous page is only for one phrase at a time. If you have an account you can however use wordtracker to find the daily traffic and number of competing pages for a whole batch of phrases and use the KEI analysis to save time and find suitable phrases more quickly. Click the 'Wordtracker Lat' link in the clickboard of your Websites index page. This is the url http://wordtracker.com/database/frames/loadframes.php and should take you to the Keyword Universe page. Make sure the Compressed option is selected in the 'Choose Database' drop down menu at the bottom left of screen. Now type in a starting term, say 'voip' to the Popularity Search box on the right and click Proceed. This should give 300 results. Click the 'Clear All' option, at the centre bottom of the page, to get all existing keywords out of the basket. Now click the "Click here to add all keywords to your basket" on the right hand side. This should add all the voip phrases to the basket. When you see "Keywords for Wordtracker : 300" at the bottom then click "Click here for step 3". That takes you to ther step 3 page. Scroll down to the bottom and you can see a drop down box where you can select 1-100, 101-200, 201-300. There is also a Competition Search link so you can do it for 1-100 first then click the browser back button and do it for 101-200 etc. In that way we can do the ROI for all 300 terms. For example for the 1-100 results click the Competition search link at the bottom of the results. Now select the Google Global Search Engine in the boxes that come up and click Proceed. Now you see a table come up with results ordered by KEI analysis. KEI is another system to select suitable phrases to do pages on but we only use it as an indication. It is unlikely that a KEI of less than 0.5 will satisfy the ROI requirements so maybe all those low KEI ones can be ignored. This is a thing for trial and error. So try the high score KEI ones first in the ROI calculator. You can use "Count" for the ROI "Daily Traffic" figure and you can use the "Competing" figure for the ROI "Number of competing pages". You also need the Google Max CPC figure for the site topic but see the ROI page for how to get this. A Phrase also needs checking with Overture to make sure it generates some Overture results. The ROI page has details and a link for this. We do this check because it is possible that the Wordtracker Score figure is false and in fact the phrase was typed in several times by the same person. Checking that the phrase generates some Overture results is evidence (but not proof) that it really does have some true popularity. You can therefore run through all the potential phrases putting each ones "Daily Traffic", "Number of Competing Pages", and "Google max CPC" in the ROI calculator and also use the "Check for Overture Score" link. In this way you can find the phrases to cover. Step2 - Blueprint. This is the main page for making the blueprint, creating the new pages and page links. Automatic ROI - A much quicker way to get ROI

Site written by John Middlemas