Step2

	Step2 Plexel Help \| Steps				Site written by John Middlemas

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Steps - Plexel help and setting up. The steps written out.

Step2. Blueprint. This is the main page for making the blueprint, creating the new pages and page links.

Various Emails - Quite a lot of help on Plexel and making websites.

GOOGLE SUCKS

Why? Because they blocked this site without proper reason and after about one year of negotiation still have not given a proper reason nor proper instructions of how to fix any problems

Blueprint Method - More recent up to date method of doing blueprints.

Table Football example

Using DIG - the dig feature of wordtracker popularity search

247SelfDrive.Com Example - LATERAL TERMS, blueprint example

Ordering the blueprint

More on Lateral Terms - Main page for Lateral Terms.

Starting Terms - Main page for starting terms.

4 Types of Terms

Wordtracker Compressed Search

Number of links in Col3

Wordtracker and blueprint

Blueprint Example - For the mini-site song-lyrics.com, plus info on using DIG.

Blueprint Duplicates - Another step needed for the blueprint of song-lyrics.com.

Framework from Blueprint - The framework site is made automatically from the blueprint

Codes used in blueprint - DUP, LINKTO etc

Check Terms

Using wordtracker - Find ROI daily traffic and competing pages figures for a batch of phrases.

Clickboard Terms

Tue 31 May 2005 22:38 - Step2 linked to Check Terms.

THE PUSSCATS.COM BLUEPRINT EXAMPLE
----------------------------------

In the meantime you could have a go at making the site blueprint which is the first step anyway before editing or adding anything. Once the blueprint is done then you can start making the site.

To do the blueprint we use a facility called wordtracker. Go to http://wordtracker.com and login.

Then try and follow the info below. I know this isn't easy but the way we do it is just keep firing email questions at me. Obviously it can be a bit frustrating with the time it takes to reply but it's the best system we've got at present.

This is a 'rough and ready' system not perfect by any means. Just ask questions if you don't get anything. Everyone so far has picked it all up eventually even with no prior experience.

BLUEPRINTS AND MAKING PAGES. EXAMPLE PRIMARY TERM = 'Cat'
---------------------------------------------------------

CONTENTS:-
  1. The Blueprint (an example).
  2. Advice on making the blueprint.
  3. Advice on making the pages using the blueprint.

1. THE BLUEPRINT
----------------

cat     18290   16272   (This is the homepage)
  cats  15241   13559   (duplictate of homepage)
kittens         3924    3491    (make New from homepage)
  kitten        675     601     (duplicate)
  cats kittens  407     362     (duplicate)
  kitten pictures       1196    1064 (link to this)
  kitten care   1194    1062    (link to this)
  kitten natividad      811     (make New from here)
  kitten names  532     473     (make New here)
    names for kittens   449     399  (duplicate)
cat names       3067    2729    (make New from homepage)
  female cat names      544     484  (make New here)    
  kitten names  532     473     (link to this)
cat pictures    2953    2627    (make New from homepage)
  kitten pictures       1196    1064 (link to this)
  cat pictures breeds   418     372   (link to this)
  pictures of cats      671     597   (duplicate)       
  cats funny pictures   578     514   (make New here)   
  pictures of kittens cats      419     373  (make New here)    
kitten pictures         1196    1064 (make New from homepage)
  pictures of kittens cats      419     373  (duplicate)        
  cat pictures  2953    2627    (link to this)
cat health      1927    1714    (make New from homepage)
  cat health problems   540     480 (make New here)
  cat scratch fever     540     480  (make New here)    
  cat urine     480     427     (make New here)
cat breeds      1648    1466    (make New from homepage)
  cat pictures breeds   418     372 (link to this)
  breeds cats   588     523     (duplicate)
  cat breeders  553     492     (make New here)
  civet cat     1331    1184    (make New here)
  siamese cats  1241    1104    (make New here)
  arctic cat    775     689     (make New here)
    artic cat   713     634     (duplicate)
  bengal cats   728     648     (make New here)
  persian cats  669     595     (make New here)
  maine coon cats       657     585 (make New here)     
    maine coon cat      603     536 (duplicate) 
  calico cats   506     450     (make New here)  
kitten care     1194    1062    (make New from homepage)
  cat care      589     524     (link to this)
cat care        589     524     (make New from homepage)
  kitten care   1194    1062    (link to this)
ragdoll cats    951     846     (make New from homepage)
cat furniture   880     783     (make New from homepage)
cat behavior    879     782     (make New from homepage)
cat food        587     522     (make New from homepage)
felix the cat   539     480     (make New from homepage)
big cats        496     441     (make New from homepage)
hobie cat       482     429     (make New from homepage)
cat toys        452     402     (make New from homepage)
cat problems    434     386     (make New from homepage)
cat pictures breeds     418     372  (make New from homepage)   
  civet cat     1331    1184    (link to this)
  siamese cats  1241    1104    (link to this)
  arctic cat    775     689     (link to this)
  bengal cats   728     648     (link to this)
  persian cats  669     595     (link to this)
  maine coon cats       657     585 (link to this)      
  calico cats   506     450     (link to this)  
cat in the hat  417     371     (make New from homepage)
fisher cat      413     367     (make New from homepage)

2. ADVICE ON MAKING THE BLUEPRINT
---------------------------------

Guess on the primary word or phrase for your website. Login to wordtracker and take the 'Keyword Universe' option. Enter your main word in the Step1 box. Wait for the 'Lateral' results and scroll down to see if there are any other lateral terms that you need to cover. For all these terms click on the term and wait for the right hand list. Use all these lists to make the blueprint like the example below, arranged in logical and score order, usually higher scores to the top. Decide on approximately how many pages you want in the site and make yourself a threshold score only including terms above that score. Use the 'Dig' feature to help you structure the site.

Out of all the lateral terms you find for the topic you usually pick the one with the highest score for the final primary term. This will appear at the top of the homepage.

When making the pages start with the 'make New from homepage' ones first from the top down. Then do the 'make New from here' ones from the top down. Finally, after all the pages are made then do the 'link to this' page links.

Do not make the duplicates. The blueprint may be modified accordingly as you go. After the wordtracker research is done you need to apply common sense to see how to structure the site. Also, you need to work out what goes in the clickboard, usually the top 25 or so scoring terms. The clickboard can have several headings if needed.

Lateral terms are 'Kitten', 'Feline', 'Kitty' and 'Spay'
Primary word is 'Cat'.

A high threshold of 407 was set and the only lateral term giving results above this was 'Kittens'. Together with the primary term 'Cat' the blueprint was constructed from these two.

3. ADVICE ON MAKING THE PAGES USING THE BLUEPRINT
-------------------------------------------------

LEVEL-1 topics (make New from Homepage)
------------------------------

You should be able to work directly from the blueprint (example see below) working your way down from the most important (non-indented) main topics first. So from the homepage you should make New in this order reading straight down the blueprint non-indented items:-

kittens  (ignore since already made)
cat names (ignore since already made)
cat pictures
kitten pictures
cat health
cat breeds
kitten care
cat care
ragdoll cats
cat furniture
cat behavior
cat food
felix the cat
big cats
hobie cat
cat toys
cat problems
cat pictures breeds
cat in the hat
fisher cat

LEVEL-2 topics (make New here)
------------------------------

Now start from the top of the blueprint again and go down looking for 'make New here' entries.

The first one you come to is 'kitten natividad' from the 'kittens' page. So go to the 'kittens' page and make a new page called 'kitten natividad' from there.

Now moving on you come to 'kitten names' so make that new from the 'kittens' page too.

Further on there is 'female cat names' from the 'cat names' page, so now go to the 'cat names' page and make a new page called 'female cat names' from there.

Carry on this procedure until you finish with 'calico cats' made new from the 'cat breeds' page.

You may be able to see the website taking on a definite hierarchical structure now roughly in terms of popularity.

LEVEL-3 topics  etc
-------------------

There are no deeper levels in this small site.

LINKING PAGES (link to this)
----------------------------

Please now go back to the top and work down again looking for 'link to this' entries. You first come to 'kitten pictures' from the 'kittens' page.  Notice that 'kitten pictures' has already been made from the homepage but it makes sense to link to it too from the 'kittens' page. I think link to pages wherever it makes sense to do so. To do this first
right click on the 'Kitten Pictures' link in the clickboard and then 'Copy Link location' to get the 'Kittens Pictures' URL into clipboard. You could also have used 'Kittens Pictures' entry in the A-Z index to do this and you could even have a separate Netscape window open with the A-Z index if you are doing lots of linking as you are now.

Now go to the 'kittens' page and click Link + Link Kittens to target' and that's it.

There are other ways to link pages but I think I covered it in another email.

Work your way down the blueprint covering all the 'link to this' entries in the same fashion. However if there was a level-3 or more, it would be better to do page linking in the same level by level way as for making new pages.

NOTE: more levels
-----------------

This site is a small site and goes only to level-2 topics. For bigger sites there can be deeper nesting to level-3 and possibly even more levels. If this were the case then after finishing level-2 you would go back to the top of the blueprint and do level-3 in the same way and so on.

Site written by John Middlemas