Starting Terms Plexel Help | Steps | Step2 | More on Lateral Terms     Site written by John Middlemas

Homepage Back Site Contents Map Main Pages Audit Standards Procedure Clickboard Sections Steps Various Emails Toolbar Etc Downloads Reference Download Plexel Page Index A to Z Contact us More on Lateral Terms - Main page for Lateral Terms. Starting Terms. Main page for starting terms. Starting terms are SOME of the terms from a lateral terms list but not all of the terms. Starting terms are SPECIFICALLY about the website topic. So Starting terms are not the same as lateral terms since the latter is the whole list and starting terms are only some of the list. You could therefore call starting terms "specific lateral terms" The idea is find the useful 'starting terms' from the lateral terms list(s). These starting terms will be used in the wordtracker popularity search later. For the popularity search make sure the Compressed option is selected in the 'Choose Database' drop down menu at the bottom left of screen of the Keyword Universe page. SEE BOX AT BOTTOM OF PAGE Starting Terms comprehensive example - Blueprint starting terms. Lateral Terms that add nothing new Feedback of starting terms - How to try and get all the starting terms possible. 4 Types of Terms ROI - Calculate payback time for a given page title

STARTING TERMS -------------- To be more clear I should have said we are looking for 'Starting Terms' rather than 'Lateral Terms' which are the whole list generated by wordtracker. Here is an example of procedure for a tyres website starting with the word 'tires':- The idea is to weed out the useful tyre/tire starting terms from the other general ones. These starting terms will be used in the wordtracker popularity search later. So just to restate the objective: The objective of this step is to find the Starting Terms from the whole list of Lateral Terms. Have a look at the list below. So for example 'car' is not specifically about tyres. We can't cover the cars topic in a tyres website, it would generate too many off topic pages when we put it in the wordtracker popularity search, 'car stereos' for example. So delete 'cars'. 'goodyear' is specifically about tyres so keep it. 'wheels' is fairly close to tyres, so I would keep it. 'pirelli' keep it 'michelin' keep 'truck' delete . . .etc You may need to do a quick google search on some of them to know what they mean, e.g 'yokohama' what is it??. 'truck tires' can be deleted since it contains an existing starting term i.e. 'tires' already. > Here is the whole list of lateral terms for 'Tires'. > > Tires > ------------------------------------- > > 1. tires > 2. tire > 3. goodyear > 4. wheels > 5. car > 6. pirelli > 7. michelin > 8. truck > 9. dunlop > 10. continental > 11. firestone > 12. yokohama > 13. bfgoodrich > 14. auto > 15. truck tires > 16. suv > 17. bicycle > 18. toyo > 19. bridgestone > 20. performance > 21. rims > 22. tirerack > 23. car tires > 24. tyres > 25. automobile . . . . Site written by John Middlemas