Starting Terms comprehensive example

	Starting Terms comprehensive example Plexel Help \| Steps \| Step2 \| More on Lateral Terms \| Starting Terms				Site written by John Middlemas

Homepage

Back
Site Contents Map

Main Pages

Audit Standards
Procedure
Clickboard Sections
Steps
Various Emails
Toolbar Etc
Downloads

Reference

Download Plexel
Page Index A to Z
Contact us

Starting Terms - Main page for starting terms.

Starting Terms comprehensive example. Blueprint starting terms.

Feedback of starting terms - How to try and get all the starting terms possible.

This is a comprehensive example of how to get the starting terms for a site on self storage and removals.

Using this url for lateral searches:-

http://wordtracker.com/database/frames/loadframes.php3

Start off with some obvious starting terms on the topic, e.g 'storage' 'storing' and 'selfstorage'

entering 'storage' to the box at the above url gives these results:-

Go down the list and eliminate the rubbish there will be a lot of that, i.e.

1. 	storage                   (OK)
2. 	underground storage tanks (eliminate since includes 'storage')
3. 	advisor                   (irrelevant since not about the topic)
4. 	ust                       (clicking this shows nothing about about the topic - delete)
5. 	san                       (clicking this can't see anything about the topic - delete)
6. 	petroleum                 (irrelevant - not about the topic)
7. 	backup                    (irrelevant - not about the topic)
8. 	nas                       (click and see irrelevant)
9. 	devcon                    (click and see irrelevant)
10. 	raid                      (click and couldn't see anything about the topic)
11. 	storage area network      (eliminate since includes 'storage')
12. 	fibre channel             (irrelevant - not about the topic)
13. 	data storage              (eliminate since includes 'storage')
.
.
etc

In fact you can quite quickly scroll down the list and just look for words about the topic. Most can be discarded quickly. Any others you are not sure about click and look at the popularity results in the left hand window and you should soon be able to see if they are about the topic.

So working down the list I only see the following starting terms that may be of interest:-

1. 	  storage
30. 	  moving
50. 	  selfstorage   (doesn't actually include 'storage' as a separate word)
58. 	  movers
80. 	  homestore  
111. 	  relocation
128. 	  store  
203. 	  mover  
214. 	  move

Note that there are not many terms that qualify, most can be quickly discarded.

Note also that I have used some knowledge of the industry to get the terms. You might have trouble with that so if unsure click the terms and look down the popularity list that appears in the left hand box for clues. 'Relocation' for example is a difficult one since it is related to storage in that people relocating may need to store property. Some common sense must be applied.

Now lets try 'storing' and we get:-

1. 	storing       (OK)
2. 	storage       (already got it)
3. 	safety        (nothing to do with topic)
4. 	programming   (nothing to do with topic)
5. 	software      (nothing to do with topic)
6. 	adsl          (nothing to do with topic)
7. 	flash         (nothing to do with topic)
8. 	store         (already got it)
9. 	recipes       (nothing to do with topic)
10. 	arrester      (nothing to do with topic)
.
.
etc

Working down the list I only found these new starting terms:-

1. 	  storing     
56. 	  containers

That was quite difficult because any new terms were few and far between, most were irrelevant.

Now try 'selfstorage', this gives:-

1. 	selfstorage   (OK)
2. 	storage       (already got it)
3. 	self storage  (included with 'storage' - ignore)
4. 	self          (clicking it doesn't yield any new popularity terms)
5. 	moving        (got it)
6. 	mini storage  (included with 'storage' - ignore)
7. 	rent          (nothing about the topic)
8. 	buildings     (too general)
9. 	ministorage   (clicking shows this may be of interest - add)
.
.
etc

This section added the new starting terms:-
9. 	  ministorage
14. 	  warehouse
47. 	  removals
52. 	  warehousing
95. 	  logistics
109. 	  removalists
242. 	  relocating

So now our total list of starting terms comprises:-

storage
moving
selfstorage   (doesn't actually include 'storage' as a separate word)
movers
homestore  
relocation
store  
mover  
move
storing     
containers
ministorage
warehouse
removals
warehousing
logistics
removalists
relocating
 
Now we can try feeding back some of these to see if anything new can be dredged up.

Try 'moving' this gives:-

1. 	moving           got it already
2. 	relocation       got it
3. 	movers           got it
4. 	storage          got it
5. 	move             got it
6. 	packing          I think this one gives some relevant popularity results - add it
7. 	relocating       got it
8. 	mover            got it
9. 	moving company   already covered with 'moving'
10. 	van lines        off topic
.
.
etc

From these results I added the following starting terms to our list:-
6. 	  packing
17. 	  shipping
41. 	  relocate

Now try 'movers' this gives:-

1. 	movers               got it
2. 	moving               got it
3. 	relocation           got it
4. 	storage              got it
5. 	moving companies     included with moving
6. 	move                 got it
7. 	shipping             got it
8. 	mover                got it
9. 	packing              got it
.
.
etc

This one didn't add anything.

To finish off the process enter the remaining starting terms below (feeding them back) to the lateral seach box:-

homestore  
relocation
store  
mover  
move
containers
ministorage
warehouse
removals
warehousing
logistics
removalists
relocating
packing
shipping
relocate

If any new starting terms come up then they should also be entered (fed-back) into the Lateral search box. So in the end all starting terms will have been fed back and no new ones can be found. You can then be fairly sure you have a comprehensive set of terms with which to construct the blueprint using popularity searches for all the starting terms.

Site written by John Middlemas