Page Titles Summary and Content Plexel Help | Various Emails     Site written by John Middlemas

Homepage Back Site Contents Map Main Pages Audit Standards Procedure Clickboard Sections Steps Various Emails Toolbar Etc Downloads Reference Download Plexel Page Index A to Z Contact us Various Emails - Quite a lot of help on Plexel and making websites. Page Titles Summary and Content. Spreading summary. REPEATING THE TITLE IN THE TEXT ------------------------------- The word counting routine has been rewritten and should now only count visible words and not include the internal links text which is irrelevant if you think about it since it came from the summary of another page. However the word count does include the external links text description so if there are long descritpions it you may have to repeat the title in some of the descripions as well. SEE BOX AT BOTTOM OF PAGE Page Title Extra Words

PAGE TITLES, SUMMARY AND CONTENT, spreading summary. ----------------------------------------------------- HTML code is not case sensitive. There are several things to do before a page is finished, I will list them briefly but we can do them later:- 1. Text in col2/col3 to about 350 words with the page title repeating every 30 words or so. Some images are a good idea. 2. Any pictures in col2/3 3. Summary filled out, 2-3 lines (Edit + Summary, or click the invisible link in the summary box). If you can, the summary is best to start with the page title and try to fit one more occurence in towards the end of it. Also what comes first in the page is more important than later. So the summary is more important. For example for the page 'Kitten Care' the summary:- "Kitten care is essential to your kitten's health and life. Learn how to raise a newborn or orphaned kitten with advice on orphan and newborn kitten care." 4. Summary spread to other pages (Utility + Spread Summary) 5. Title filled out, about 68 characters (Edit + Edit title and meta tags) 6. Wordtracker related terms for ask jeeves banner boxes. This is a bit involved but necessary, more later. You can use Utility + List Problems + OK, to see some of the things that need doing in a page. On the Utility form you can also select Scope='throughout folder' before clicking OK, and this will list out all the problems in the whole site. Similarly you can do Spread Summary all in one go throughout the whole site by selecting Scope='throughout folder'. I should mention that you can do Utility + List:Problems + OK from the Display page to see some things that may need correcting. For Kittens this gives:- Problem(s) in Kittens Summary only 74 characters long. Recommend 130-200. Add between 56 and 126 characters. Image WIDTH Col2 + Col3 > 455. Col2 max 265, Col3 max 190. Reduce HEIGHT too. Recheck. Col2: <IMG SRC="Kittens.jpg" WIDTH="273" HEIGHT="182" BORDER="0" ALT="Young Kittens"> Col3: <IMG SRC="Trial_and_Eror.jpg" WIDTH="273" HEIGHT="364" BORDER="0" ALT="Handling a New Born Kitten"> Title ----- The title is fine, you have added the extra info:- Handling Kittens, Kitten Care, Weaning Kittens, Kitten Behaviour. using Edit+Edit title and meta tags. This info includes a description of things covered in the page. It is good to make sure the phrases used here also appear in the page text which they do. The fact that they are headings in bold text is even better. If those extra phrases are also high score wordtracker phrases then even better but don't worry about that just yet since I want to improve Plexel to automatically put in suggestions for such phrases by querying wordtracker. Title. Using the related terms. ------------------------------- Using Edit + Title and fill up the top box first line or a bit more. You can also use the Hotkey CTRL + t for this but press and release CTRL before hitting 't'. You could fill up the title extra words using the related terms you have in col3, separated by commas. So for example 'Halex Foosball Table Soccer, Foosball Repair Parts Halex, Halex Foosball Table Parts' could go in. If you run out of related terms in col3 then check the blueprint as shown below. If that fails to complete the job then invent something to do with the title and page content. The title extra words are very important for our search engine ranking. Note on Related terms. ---------------------- Sometimes using wordtracker finds less than three related terms. Perhaps because the title is too long e.g. 'Tournament Soccer Foosball Tables' page. Rather than settling for the default terms like 'Table Football' you can try looking at the blueprint section for the title, i.e. Tournament Soccer Foosball Tables 18 Foosball Tournament 11 LINKTO Tournament Soccer Foosball 6 DUP Tournament Foosball Tables 4 DUP So Foosball Tournament Tournament Soccer Foosball Tournament Foosball Tables May be better to use for the related terms than the defaults 'Table Football' etc. People may be more likely to click for terms close to topic. Another tactic is to try wordtracker with other shorter combinations like 'Tournament Foosball' gives this:- foosball tournament 11 12 tournament soccer foosball 6 6 tournament foosball tables In this case it gives the same three suggestions as the blueprint (but may not always). A later comment on Related Terms -------------------------------- The procedure would be to first try and find wordtracker related terms using Utility + Insert Related Terms. Then use Utility + Replace Template to put them into the ask jeeves boxes. If this doesn't put in all three terms then you can consider using some of the column 3 titles to fill up. If there are no related terms nor column 3 pages then the defaults will have to remain in the ask jeeves boxes. The top left ask jeeves box is always the page title unless "Edit + Related Terms: Title" protection is On. All this is at the discretion of the site designer who might decide some related terms were silly or too long and use column 3 page titles instead or indeed some of the site defaults. In wordtracker online you can also manually try subsets of words from the title as explained in "Note on Related terms" above. Summary ------- Your summary is short. It is fairly important to get a good summary since it is spread to other pages and also copied to the meta-description tag and used highly by the search engines. The summary would normally be more detailed than the title extra phrases and worded as a readable sentence or paragraph. I know it is a bit tricky but see what you can do. By the way there is a quicker way to edit the summary. Instead of doing Edit+Summary there is a hidden link to the right (or occasionaly below) of the last word in the summary as it appears on the page. Just run the mouse around the area to the right of the last word and the pointer should change to a 'hand' when you go over the hidden link. Click and the edit window comes up for the summary. Once you get the hang of that you will always use it since it is quicker. Image widths ------------ Trial_and_Eror.jpg in col3 is too wide it needs reducing to WIDTH="190" and the HEIGHT in proportion. If you put images in with Plexel you won't get this problem but I think you have copied and pasted this image from col2. col2 and col3 have different max image widths. There is another image in col3 width="198" that is too wide too. Spreading Summary ----------------- You have correctly spread the summary. Just for information, instead of doing this after every page you can also do it at the end of the day before upload in one go by using Utility + Spread Summary + Throughout folder + OK. Then Plexel will spread all the pages one by one so you know you haven't missed any. > What I wanted to ask is whether the extra keywords were meant to appear anywhere on screen or whether this was just something to do with optimising search engine results- and weren?t supposed to visible anywhere? The title extra keywords are very important and part of the title in fact, possibly the most important thing for getting in the search engines. The search engines use it to decide under which phrases to file the page. So when someone searches for 'Handling Kittens' there is more chance of our page coming to the top of the results if it appears in the title. Actually the extra words do appear in the online page but not in Plexel for a technical reason. Look at the online page http://pusscats.com/Kittens.htm and you will see your extra words above the browser menu with a blue background. > Are the keywords supposed to be in the title box in column 2 or, in fact is this text box meant to encase the longer summary? Either way, when I ?spread summary? the same text in the title box (top of column 2) appears next to the link in column 3 when I go back to the cat homepage. Is that right ? as I?m getting myself in a bit of a pickle! The box at the top of col2 is not the title box but the summary box. Title and summary are separate. The summary should be longer than the title and written in flowing english but still incorporating top phrases or headings to do with the page title if possible. Utilty+Problems will advise you on the lengths. COMMAS AND REPEATS IN THE TITLE EXTRA WORDS ------------------------------------------- I wouldn't use too many commas in the title extra words. For 'Premier Foosball Table' page you have:- Premier, Imperial, model, model 26-130, ....... but better as:- Premier Imperial model, model 26-130, ....... This is beacause if someone is looking for 'Premier Imperial model' the second matches it but the first may not. the second also matches 'Premier Imperial' and 'Imperial model' but the first may not. So by levaing out commas unless really necessary we may maximise our chances. also I don't know why you repeated 26-130 in this:- ... model 26-130, 26-130, ... better as ... model 26-130, ..... Sorry to be picky but the titles are important. SPELLING -------- I noticed your spelling is sometimes off. I saw a few but the ones on Voit Foosball do need changing. You have Viot instead of Voit in column 2 (twice). Thought I better mention it. Please watch the spelling of titles and keyphrases especially since if you spell these wrong then surfers won't find us. But please watch all spelling too. Site written by John Middlemas